From its inception, the media has grown along with the surrounding society in a way that it has become part of people’s life. Years back, some mass media such as radio and television changed the ways in which they disperse new and other information to the public. This revolution also affected the advertising industry in an intensive way as stated by the influential Brazilian publicist José Borghi.
This change in the mass media has attracted both small and large companies who saw a chance to expose their products and services to a greater number of people. The development of technology is not only changing the mass media but also the way people use the internet. The Internet in recent years is used by many to communicate as well as a way of marketing their products and services. José Borghi says that all these changes are advantageous to his agency as well to the clients. He added that with the introduction of smartphones and tablets which were technologies massively embraced by many, has changed the consumer’s behaviors greatly. This change called for a transformation in the way the advertising industry operates.
Online advertising is among the changes that have substantially lead to increased flow of investments in Brazil and other parts of the world. Statistics show that online advisement drew more income in the year 2016 as compared to the year 2015 meaning more is expected in 2017. The CEO of Mullen Lowe Brazil formerly known as Borgi Lowe is a renowned Brazilian advertiser and he highlighted that digital marketing efficiency is rising drastically by day. He noted that the 2015 statistics provided by Internet Advertising Revenue Report revealed that $27.5 billion was earned in the first half of the year.
José Borghi says that embracing the pace at which technology is growing is very vital for the success of business. Through the advertising agency, he uses the latest technology to serve his customers and also advise them accordingly. Mullen Lowe Brazil Agency serves large companies in the world and has received several awards for their indisputable achievements.